Retiring My "Best Idea" - Emoji Pillows (Roberto Hoyos Speaks at Ignite Seattle)

This story is about letting go of your "best idea" and trusting in your own creativity. In 2013, I created a product that was a turning point for my company. I created Emoji Pillows (Yes, the Poop Emoji Pillow!). My story highlights the struggle of creating something out of love that gets bigger than you imagined, getting the idea stolen, trying and failing at standing out, and ultimately killing the product while learning that every creative person's greatest asset is their own creative mind.

Roberto Hoyos • Founder & CEO • Throwboy, LLC