In 2007, I hand-stitched 7 throw pillows shaped like computer icons to give as a gift. The pillows were only meant to be a fun Christmas present, but pictures of them went viral and crashed my website! This sparked my idea to create a new kind of company of
designer throw pillows inspired by things we love. I’ve been making people comfy ever since.
Roberto Hoyos • Founder & CEO
The Throwboy brand is synonymous with unique, high quality throw pillows made for self expression. Started in 2007 as a one-man pillow factory in Seattle Washington USA, Throwboy became the home decor staple among the internet savvy with our trendy, finely crafted designer products. The idea for Throwboy formed after Roberto Hoyos hand-sewed 7 pillows shaped like computer icons as a gift for his girlfriend. When photos of the pillows went viral online causing Hoyos' website to crash, a business opportunity was born. With a built-in audience, Throwboy took off and went on to define a new kind of throw pillow.
Building upon the original idea, Throwboy continued to introduce more pillows inspired by digital lifestyle including the first Emoji Pillows and later the smash crowdfunding project The Iconic Pillow Collection — a cuddly tribute to the tech that changed our lives.
Today, the company resides north of Seattle in Mukilteo, Washington in what is lovingly known as "The Pillow Fort". The sewing and designing traditions Hoyos' learned from his grandmother remain the foundation of the company as shown in the inspiring and carefully crafted products.