We built upon the original idea and continued to introduce more pillows inspired by digital lifestyle including the first Emoji Pillows. From there we expanded into multimedia with our Pillow Fighters brand that includes apps, comics, stuffed figures and more. We now collaborate with select top brands for special edition Throwboy pillows and Pillow Fighters, while infusing our signature style into each collection.
Today, Throwboy is available through our exclusive global distribution partners and through our own online store. The sewing and designing traditions Hoyos' learned from his grandmother remain the foundation of the company as shown in our inspiring and carefully crafted products.
In 2007, I hand-stitched 7 throw pillows shaped like computer icons for my girlfriend. The pillows were only meant to be a fun Christmas present, but pictures of them went viral and crashed my website!This sparked my idea to create a new kind of company of
designer throw pillows inspired by things we love. I’ve been making people comfy ever since.
Roberto Hoyos • Founder & CEO